Mission, Vision and Values
Mission, Vision and Values
Our journey is based on a clear identity, vision, mission and values that are at the core of our business model.
Vision
Our aim is to improve national, regional and global quality of life through business success and innovation in sectors essential to societal well-being, while answering local market needs with global expertise.
Mission
Our focus on excellence, ambition, quality and forward planning informs our daily operations as we collaborate towards business success for the betterment of Saudi Arabia.
Values
Our values inform our actions, processes and investment decisions.
We are transparent: We have built prudence, ethical investing and world-class standards into daily operations.
We believe in people: We value our employees and encourage them to grow.
We believe in planning for the future: We measure our actions on the impact they will have on society and the economy 20 years down the line.
We believe in success: We want all our operating businesses to be among the top 5 market leaders in their fields.
We believe in collaboration: We create Joint Ventures, Public Private Partnerships, special vehicles and consortiums to tap market opportunities and spark success.