Fringe sports

Highlighting quirky, lesser-known sports with humor and energy.

Strategy

Strategy

3D Assets

3D Assets

Brand guidelines

Brand guidelines

Jeddah | Saudi Arabia | Tween Towers

Sumou Towers ® rises as Jeddah’s newest icon — a landmark development reshaping the northern Corniche skyline with a distinctive vision of modern luxury.

Two soaring towers on the Red Sea waterfront, setting a new benchmark for upscale living, premium business environments, and world-class hospitality.

Kai Emerson

Kai Emerson

Sumou Towers stands as an exclusive development in the Kingdom of Saudi Arabia, strategically located on the northern Corniche of Jeddah with breathtaking views of the Red Sea. Currently under construction and scheduled for completion by Q4 2026, Sumou Towers promises to redefine luxury living and business in Jeddah.

This landmark project will feature opulent branded residences, state-of-the-art offices, the prestigious 5-star Kempinski hotel, a serene mosque, a vibrant mall and abundant amenities creating the ultimate destination for living, working, and entertainment on the Jeddah waterfront.

iOS Dev

Avery Monroe

Product Designer

Avery Monroe

Android Dev

Finley Rhodes

Kai Emerson

Kai Emerson

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For Fringe Sports, we broke away from the typical sports advertising mold. Instead of the usual high-energy, competitive narrative, we highlighted the quirky side of lesser-known sports, celebrating the fun and unpredictability that make them unique. It was a fresh, bold approach that gave these sports the spotlight they deserve.

Residential unit

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Units

Shopping mall

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Floors

Hotel

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Units

Kai Emerson

Kai Emerson

Serviced units

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Administrative units

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Spa

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Kai Emerson

Kai Emerson

Sumou® is a diversified holding group
focused on strategic investment,

We partner with founders, institutions, and organizations to build projects that create lasting economic and human impact.

Sumou Towers on Jeddah’s Corniche unites luxury living, premium offices, a 5-star hotel, and vibrant retail, a landmark destination for life, work, and leisure. Sumou Towers on Jeddah’s Corniche unites luxury living, premium offices, a 5-star hotel, and vibrant retail,

Sumou Towers on Jeddah’s Corniche unites luxury living, premium offices, a 5-star hotel, and vibrant retail, a landmark destination for life, work,

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