Sprey zest

Bold packaging and branding that brings excitement and personality.

Strategy

Strategy

Brand Identity

Brand Identity

Product Experience

Product Experience

Jeddah | Saudi Arabia | Tween Towers

Sumou Towers ® rises as Jeddah’s newest icon — a landmark development reshaping the northern Corniche skyline with a distinctive vision of modern luxury.

Two soaring towers on the Red Sea waterfront, setting a new benchmark for upscale living, premium business environments, and world-class hospitality.

Sumou Towers stands as an exclusive development in the Kingdom of Saudi Arabia, strategically located on the northern Corniche of Jeddah with breathtaking views of the Red Sea. Currently under construction and scheduled for completion by Q4 2026, Sumou Towers promises to redefine luxury living and business in Jeddah.

This landmark project will feature opulent branded residences, state-of-the-art offices, the prestigious 5-star Kempinski hotel, a serene mosque, a vibrant mall and abundant amenities creating the ultimate destination for living, working, and entertainment on the Jeddah waterfront.

Framer Dev

Kai Emerson

Product Designer

Kai Emerson

Copywriter

Finley Rhodes

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For Sprey Zest, we took a playful, bold approach to packaging and branding. Instead of following the typical fresh or clean aesthetic, we infused energy and personality into every detail, making the product stand out on shelves and bringing a burst of excitement to the consumer experience.

Residential unit

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Shopping mall

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Hotel

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Sumou® is a diversified holding group
focused on strategic investment,

We partner with founders, institutions, and organizations to build projects that create lasting economic and human impact.

Sumou Towers on Jeddah’s Corniche unites luxury living, premium offices, a 5-star hotel, and vibrant retail, a landmark destination for life, work, and leisure. Sumou Towers on Jeddah’s Corniche unites luxury living, premium offices, a 5-star hotel, and vibrant retail,

Sumou Towers on Jeddah’s Corniche unites luxury living, premium offices, a 5-star hotel, and vibrant retail, a landmark destination for life, work,

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